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Top 25 Success Secrets – Customer Service

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Well, we have finally made it to number 1 in our top 25 countdown…customer service. I don’t know if this comes as a surprise to you or not but don’t worry…after you are done reading this article, you will completely understand why customer service is the number 1 most important part of running your business. In the meantime, if you’ve missed any of the other articles in this series, especially the last one on honesty, please read them after you are finished with this one. I think there is a lot to learn from them.

Okay, so why do I have customer service as the number one most important part of running your business?

Because all the knowledge in the world, all the planning, all the advertising, all the honesty, all the skills that have made you a top copywriter, all of that CAN’T make up for NOT taking care of your customers after the sale is made.

For example. You sell some great ebook on how to make money online. The ebook is fantastic. It has everything that a person could want in it. But not everybody is going to understand everything that’s in it as everybody will be at a different skill level. So some people are going to write to you with questions.

See what happens when you either don’t respond to them or give them some smart ass answer like, “Why don’t you just read the book? The answer is in it.”

How fast before that person not only asks for a refund but starts bad mouthing you all over the Internet as providing terrible customer service?

You have a membership site. The site goes down or there is a technical problem with it. Good customer service will not only get on fixing the problem right away but will send out an email to the members letting them know that there IS a problem and it’s being taken care of.

What do you think is going to happen if you just shrug your shoulders and go out for a weekend on the town saying to yourself, “screw ‘em. I’ll take care of it when I get back” and for 2 or 3 days, your members have no access and no explanation?

Now, having said all that, as your business grows, customer service is going to be more and more difficult to attend to as the number of customer service requests are going to increase. Guess what?

Too bad. Hire more people. Get a help desk. Do whatever you have to do to make sure that your customers are taken care of.

If you think I am making a big deal over this, you’re right…I am. Try running a business without providing good customer service and see how far you get.

Anyway, I hope you have enjoyed this series of articles. I can honestly say that these 25 things have greatly contributed to the success that I have had online and I know that they will contribute to YOUR success as well.

To YOUR Success,

Steven Wagenheim

Want to know what the 7 Deadly Sins of Internet Marketing are? Get my free report at http://www.stevewagenheim.com/7deadlysins/7deadlysins.html and save your business from going down the tubes before it even has a chance.

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This is a post from Will Blears at SEO Tips. If you want to learn more about Internet marketing whether your interested in SEO, Blogging, Social media marketing or anything else. Come and take a look around.

Top 25 Success Secrets – Customer Service


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